Are you being led astray by CX data?
A focus on Customer Experience (CX) is a vital tool…
Financial Services Innovation
Innovation in financial services is like watching a car crash…
Customer Thinking For Down-to-Earth Businesses
“The web is fascinating and transformative but it’s an easy,…
The Best Ideas Come From Customers
Much of my long working life has been spent at…
How Customer Thinking Drives Business Value
The customer is your profit centre. Smart businesses know that…